links for 2010-06-30

• Seattle Seahawks, Jones Soda Co. End Sponsorship Partnership
  Jones Soda appears to be getting back to their grassroots ways. Their case study in quickly taking a brand mainstream is valuable to many other start-up and smaller brands who are aggressively trying to build volume.
  (tags: sponsorship jones_soda casestudy)

links for 2010-06-29

• Brito: Anheuser-Busch to revamp Budweiser marketing – St. Louis Business Journal
  ABI CEO, Carlos Brito wants to revamp their marketing – and it sounds like they are focusing on the Budweiser brand in particular. Yes, the Bud brand has suffered for years because it has become an "everything brand". It has literally tried to be everything to everyone and that doesn't work.

  Along with "reinforcing the foundations of the brand" ABI also needs to strengthen Bud's positioning, key usage occasion and consumer focus. I think Brito knows all of that and he speaks to the key usage occasion in the last paragraph.

  Reading time: 1 minute

  (tags: ABI marketing advertising)

links for 2010-06-13

• Social Marketing – Chick-fil-A social markets – Engauge
  (tags: chick-fil-a)
• 11 Lessons From Chick-fil-A on Entrepreneurship and Marketing Strategy
  (tags: chick-fil-a)
• Chick-fil-A's Strategy: Give Your Fans Something to Do
  (tags: chick-fil-a)

links for 2010-06-12

• Multiple Location Map Plotting
  Ever need to plot multiple locations on a map. I know I do and this is a great tool.
  (tags: mapping maps plotting)

links for 2010-06-07

• Andy’s Answers: How Fiskars created their amazing fan community
  Spike Jones from Brains on Fire shares their case study on how they built a community for Fiskars scissors. 20 minute video.
  (tags: marketing wom casestudy)
• What is a Talkable Brand?
  Great quotes from smart word-of-mouth practitioners. Worth a read for sure.
  (tags: wom word_of_mouth)

links for 2010-06-05

• Narragansett revives under new ownership
  I'm a big fan of how Mark Hellendrung is marketing and selling Narragansett. Great to see his success continues.
  (tags: beer_business)

links for 2010-05-31

• Monitor Your Facebook &Twitter Buzz Simultaneously
  Listening to your social media mentions is a mandatory marketing responsibility these days. The problem is that it's a lot harder to listen to what consumers are saying on the preferred platform – Facebook. This piece shows off a new tool where you can track Twitter AND Facebook.
  (tags: listening social_media facebook twitter)

links for 2010-05-18

• 7 Examples Of Kick-Ass Personal Branding
  Cool blog post on people who have taken a niche and built it into a personal brand.
  (tags: marketing social_media branding personal)

links for 2010-05-13

• A you measuring what is important
  Scott Monty clearly lays out how marketers are working hard on measurement, but on the wrong objectives. Hits, click-thru and stickiness are all good things, but really not as meaningful as the likelihood of consumers becoming brand advocates. Are consumers reaching and retaining and repeating the right information? That is the big question.
  (tags: marketing social_media)

links for 2010-05-07

• INFOGRAPHIC: Guide To The Social Media Marketing LandscapeThis infographic created by CMO.com contains insights on how each social tool fare under the four digital marketing aspects: (1) Customer communication, (2) brand exposure, (3) traffic to your s…
  What is the role of a social media platform? This infographic will tell you.
  (tags: social_media)