I came up with an idea today: There should be a movie about marketing beer. As it turns out, there already is one – from 1985. I’m about 20 minutes in to the flick and here have already been several scenes that are completely out-dated:
- A memo being copied and distributed by hand
- Smoking in the board room
- 3-piece suits
- Believing that a big advertising campaign will save a brand (great scene at the 20 minute mark)
This movie is 23 years old after all, so it stands to reason that things have changed in the beer business. Too bad a lot of breweries today haven’t realized this.
Are you thinking what I’m thinking? REMAKE!