For those of you that know me, you know I try to play tennis. I don’t play nearly as much as I would like, but I try to get out there and play.
Last night, I was playing in a tournament at City Park in Denver and about half way thru the match, the MONSTER Energy Drink Truck came by and a girl yelled out, “Does anyone want some Monster?!” She yelled it a few times and it actually got to be somewhat annoying.
This is NOT the way to sample for a couple reasons:
- Know your audience. Tennis players like quiet. So don’t come out to sample at a tennis tournament and start yelling to tell people you’re sampling.
- Have a conversation. We implemented this when we did a lot of sampling for PBR: don’t just hand crap out and expect it to mean anything to the consumer. Have a conversation and make the experience memorable
- Have a conversation (part deux): My friends at Fizz and Brand Autopsy would argue that you really only get the value of the sample if you have a conversation with the consumer and share the brand story or the product benefits.