Just a random thought here. At about the middle point of my hellacious travel day yesterday, I decided to treat myself to some Ben & Jerry’s Ice Cream yesterday. I got a small bowl of the Phish Food, which is uber thick with chunks of chocolate (and cost $5!)
But here’s the problem: the spoon they gave me was really flimsy and took away from the whole experience. It just didn’t allow me to enjoy the thickness of the ice cream. Ben & Jerry’s put SO MUCH into the quality, consistency and innovation of their product and different styles, but they don’t close the deal by offering a spoon that allows me to enjoy it.
The lesson here: make sure I have the tools to enjoy your product that you put so much time, effort and money into.