I was cleaning up my RSS feeds on Bloglines today and found three agencies that have either:
- really started mailing it in and have gone to just posting meaningless bullshit
- have given up on blogging altogether
This reminds me of 6-7 years ago when companies would bid on building a website for a brand I was working on and promised to do an awesome job. But they had a shitty website themselves and claimed it was because they were “too busy building awesome website for their clients to have a good one for themselves”. I seriously heard this all the time.
Now it’s 2008 and blogging is all the rage and I’m sure every agency is recommending this to their clients and potential clients. (I actually don’t know this for fact, since we do almost everything in house). Yet, these agencies have clearly demonstrated that they don’t really know how to do it themselves.
I’ll admit, blogging takes some discipline. And it’s not easy to come up with something to write about everyday. But if you’re going to talk the talk, you better walk the walk.
So what’s the deal? Do they not know how to do it? Not believe in it? Or are they really THAT busy? i doubt it’s the latter because it seems like the busy agencies blog.