We sponsored a small event this past weekend with a small product donation. The sponsorship was so small that I really didn’t even realize we were involved with it until the people who participated in the event did something I’ve never seen before.
They said “thank you”.
Our website was flooded with emails today from 15-20 people who took part in the event and sampled our beer. They told us how much they enjoyed and appreciate the product donation. They showed us how they talked about the brand. Wow, what a novel concept.
The result is a win/win for both of us. I’ll sponsor their event again and I know that the money I spent on the beer donation was put to god use.