Ahh, the great debate in marketing: which is delivers better results: online or offline word of mouth? strong arguments for both can be made. Here's another John Bell blog post from WOMMA where he notes some stats from online and offline wom marketing. Interesting. Very interesting.
My friend and former collegue, Bruce Bieber used to say, "Ideas are easy. Executing is the hard part." That's a true statement for pretty much everything, but nothing more so than customer service and consumer response. It's easy to dream up ways to offer great customer service, but very difficult to do it. John Bell was at WOMMA and offers some notes on their discussions around responding to customers/consumers.
A few months ago, we asked our friends on Twitter what music Hunter S. Thompson listened to. Now we have our answer. Great article if you're a HST fan.