I’m pretty excited about this one. John Winsor and Alex Bogusky are working on a book. According to John’s Blog, they’re calling it “Baked In” and will be focusing on brands where “the marketing has beeen baked right into the product itself.”
I call this a “You can’t buy that proposition,” If you have any ideas on what brands have this whole “Baked in” or “You can’t buy that” proposition, go to John’s blog and leave a comment.
I’m going to be thinking about this over the weekend.