Winsor/Bogusky Book: Baked In

I’m pretty excited about this one.  John Winsor and Alex Bogusky are working on a book.  According to John’s Blog, they’re calling it “Baked In” and will be focusing on brands where “the marketing has beeen baked right into the product itself.”

I call this a “You can’t buy that proposition,”  If you have any ideas on what brands have this whole “Baked in” or “You can’t buy that” proposition, go to John’s blog and leave a comment.

I’m going to be thinking about this over the weekend.


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