What’s Your Elevator Speech?

How many times have you been at a conference or cocktail party and had someone ask you a totally simple question that should know like that back of your hand…and you freeze?  It’s happened to me and I’m sure it happens to a lot of other people.  That’s why you need elevator speeches: loosely pre-prepared answers to questions someone is probably going to ask you.

A good elevator speech should:

  • Be concise – less than 30 seconds
  • Make sense to anyone – you’re probably talking to someone outside of your industry and area of expertise
  • Be interesting, memorable and repeatable – do your best to send that person away thinking that they know more about your business
  • Demonstrate passion – people gravitate and remember excitement and passion

Here’s a short list of elevator speeches you should have ready at any time.


  • What do you do at (insert company here)?
  • What is (insert brand here) all about?
  • How do you market (insert brand)?  – even if you’re not in marketing, you should have an answer to this question
  • What’s new in the (insert business category here) industry?


  • What kind of music do you like?
  • Seen any good movies lately?
  • What are you reading these days?
  • What do you do when you’re not working?

As you start to prepare these elevator speeches, there really isn’t a need to write anything down.  Just take some time and think about these questions and anything else that you’re asked on a regular basis and commit it to memory.

Most importantly, be confident in your responses.

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