How many times have you been at a conference or cocktail party and had someone ask you a totally simple question that should know like that back of your hand…and you freeze? It’s happened to me and I’m sure it happens to a lot of other people. That’s why you need elevator speeches: loosely pre-prepared answers to questions someone is probably going to ask you.
A good elevator speech should:
- Be concise – less than 30 seconds
- Make sense to anyone – you’re probably talking to someone outside of your industry and area of expertise
- Be interesting, memorable and repeatable – do your best to send that person away thinking that they know more about your business
- Demonstrate passion – people gravitate and remember excitement and passion
Here’s a short list of elevator speeches you should have ready at any time.
- What do you do at (insert company here)?
- What is (insert brand here) all about?
- How do you market (insert brand)? – even if you’re not in marketing, you should have an answer to this question
- What’s new in the (insert business category here) industry?
- What kind of music do you like?
- Seen any good movies lately?
- What are you reading these days?
- What do you do when you’re not working?
As you start to prepare these elevator speeches, there really isn’t a need to write anything down. Just take some time and think about these questions and anything else that you’re asked on a regular basis and commit it to memory.
Most importantly, be confident in your responses.