Some good advice from the folks at Fizz. Thanks to them for letting me add my 2 cents to this blog post.
As for the post – it's easy to forget the client needs to be trained to full understand and appreciate a word of mouth/market ambassador program. Kinda like "if momma ain't happy, nobody's happy' – well, the same applies to brand managers and CMOs. If they don't get it, nobody gets it.