Disruption is popular word these days. I hear a lot of marketers use it, but they tend to confuse “DISruption” with “INTERruption.”
This video from Harvard Business Publishing does a great job of showcasing a few examples of the TRUE meaning of disruption.
By the way, Harvard Business Publishing offers a bunch of really useful videos online. Yes, they’re a little dry, but the people are smart and the content is good. Check them out here.
Vodpod videos no longer available.