links for 2009-03-23

  • Interesting recap on marketing at SXSW 09. Having been thru the SXSW marketing wars on the beer side a few times, I can say that because there is SO MUCH free stuff, it's hard to make a difference. When we started sponsoring parties for PBR back in 2003, we were reaching influencers who appreciated free beer. A few years later, in 2006, free beer was expected and no one really cared what kind is was. I applaud Pepsi for using the sponsorship as their way in and then leveraging it as an experience. I just don't know if it was enough to cut thru branding clutter that is SXSW.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s