I love this quote from the “marketing expert” who is a professor at Northwestern’s Kellogg School of Management. He thinks there will be a backlash from consumers if they don’t see Pepsi advertising in the Super Bowl.
Yea, I can see this igniting protests all around the country right after the game. People are sure to be pretty pissed that a company didn’t drop $3 million on a 30 second spot.
(I hope you can hear my sarcasm)