Here’s a good piece from emarketer that reveals some interesting statistics about on how consumers pass along brand information on and offline.
The percentage of people who claim to help a friend make a purchasing decision didn’t surprise me. In fact, I might have thought it would be higher – and that’s saying something considering how much I believe in the power of word-of-mouth marketing. But I was really surprised on these stats
- One out of five people contribute to a forum
- One out of five people attend offline events with people of a similar interest – Like a Tweetup.
- 40% of people actively share information they find online
Just more reason to find your influencers, build a relationship with them and empower them to spread the word.
The emarketer piece also has some information on which age demos are more active in sharing information.