I had an interesting conversation today. The question posed to me was, “What is the definition of Social Media?”
I probably think of social media in the same way you do. Something along the lines of “the sharing of real thoughts, ideas and questions questions via online platforms like blogs, Twitter and Facebook.” The executive that I was talking to considered all word-of-mouth to be part of social media. Their point was, “consumers are talking, that’s social isn’t it?”
Yup, it sure is. So IS word-of-mouth social media? Or is social media word of mouth.
In my opinion, yes and yes.
In this age, for either to be effective they need to work together. There are so many conversations happening online that if your word-of-mouth isn’t making it’s way into the social media space, it’s probably not working. And if your online social media initiative isn’t jumping over to the real world, it’s probably not resulting in sales.
WOM/social media, it’s one and the same to me.
And by the way, it’s also a good idea to make sure everyone on your team is aligned to all of the buzz words everyone is throwing around the office.