I’m not sure if there’s anyone to blame on this one, but it’s certainly worth considering the next time you send out an email blast.
Earlier today, my wife received an email blast from 1800 FLOWERS reminding her of her Grandmother’s birthday. The only problem is that her Grandmother passed away last year. The email was triggered because she ordered flowers the celebrate the occasion last year and I’m not sure if she opted in for a reminder.
Again, I don’t necessarily blame 1800 flowers for this, but I hope they encourage their customers to maintain a personal profile to help manage their dates to remember.