YOU CAN”T BUY THAT
That’s what people say when they see good marketing. That’s because the best marketing can’t be bought.
- Advertising can be bought and it’s still as relevant as ever – but just not as relevant in terms of selling more product.
- Quality interactions and meaningful conversations with consumers can’t be bought.
- Consumers that love your brand will recommend it to their friends, family and co-workers. It’s called “word of mouth” and it can’t be bought.
- Product innovation can’t be bought. You can spend a lot of time and money on it, but spending and buying are two completely different things.
This is version 2.0 of the manifesto. I like to come back here every now and again and tweak it a little bit. Maybe I’ll be completely happy with it, but for the time being, I just enjoy tinkering with it.